Tea export earns 64.5 million USD in 5 months.

Generally, in the first 5 months of 2023, tea exports reached 38.6 thousand tons, worth 64.5 million USD, down 14.1% in volume and 19.1% in value over the same period in 2022.

The Import-Export Department (Ministry of Industry and Trade) quoted statistics from the General Department of Customs as saying that tea exports in May 2023 reached 9.3 thousand tons, worth 15.6 million USD, down 2.2%. in volume and down 7.6% in value compared to May 2022. The average export price of tea in May 2023 reached 1,676.3 USD/ton, down 5.5% compared to May 2022.

Tea exports continue to face many difficulties, as the main markets such as Pakistan, Taiwan and Russia reduce demand. Export volume and value to Pakistan market accounted for the highest proportion in the first 5 months of 2023, reaching 14.3 thousand tons, worth USD 26.5 million, down 0.7% in volume and down 3.7%. in value over the same period in 2022.

Followed by exports to Taiwan market reached 4.9 thousand tons, worth 7.8 million USD, down 46.4% in volume and 58.5% in value; to Russia reached 3.1 thousand tons, worth 5 million USD, down 7.9% in volume and 15.7% in value over the same period in 2022.

Besides, tea exports to markets such as Iraq and China grew significantly, however, the export volume to these two markets only accounts for a low proportion, so it cannot offset the decrease from other main markets. .
According to the Import-Export Department, with the EU market, Vietnam is the 16th largest tea supplier outside the EU, imports from Vietnam only account for 0.7% of the total EU tea imports from other markets. outside the block. The market potential is still very large, but it is still difficult to access when the EU market has more and more strict regulations.
 
Notably, Vietnam's tea has not yet built a brand, mainly participating in market segments with low added value (raw goods, processed products as input materials); logistics costs are still high compared to competitors in the region. The ability to approach and understand the market is not high; has not been deeply involved in the modern distribution system and has not built a stable distribution channel in the EU market.
Therefore, in order to overcome technical barriers and penetrate into EU markets, businesses need to improve product quality, professionalize sales processes, and actively build and promote their brands. … to improve the competitiveness of products and businesses.

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